The Truth About Appliance Sales

Modern Appliances: the Inconvenient Truth

I’d like to request your pardon while I outline a very inconvenient truth about Appliance Sales. I know you have better things to do than have something you don’t want to believe in brought up and pointed out. But every consumer who is contemplating the purchase of a new appliance for their home, whether to upgrade the looks of their place or out of dire necessity really needs to know and consider what I’m about to say. And it’s not from a place of being preachy. It’s just the facts of our current reality. So here it is.

Whole-Cost Accounting

Starting from the manufacturing angle, let’s briefly consider what goes into making an appliance and bringing it to you for purchase. There are the component parts: let’s say that ore has to be mined and metal smelted and refined through all the many, many industries that have a hand in this and then it needs to get forged into something an appliance can use, say a motor, in this case the motor which drives the washing machine. Wire has to be extruded and spools of it shipped to the winding plant where it gets wound on the armature and encased in a metal housing with all the connections hooked up and ready to assemble into the machine. A water pump has to be manufactured and assembled, boxed and shipped to the washing machine plant. Plastic parts have to be refined from the petroleum industry and then the little plastic beads have to be heated and pressed into shapes and sorted, boxed and shipped from Czechoslovakia or wherever, then laid out and assembled in the washing machine plant. Rubber has to be gathered from trees and vulcanized and processed with fibers into belts for the belt drives and so on for the pulleys and screws that were all carefully designed by some team of engineers, and other industrial engineers brought together the manufacturing process and perfected it so that a product could come into being.

Socio-Political Expenses

So right away we can see that a whole multitude of very expensive processes had to be intentionally, even forcibly at times, brought forward in order to bring you your new appliance. In fact, labor everywhere was exploited, very harshly in some countries, simply for your consumer benefit and pleasure. Blood was spilled in revolutions and coups d’état  and political complications were exploited by wealthy Industrialist monopolies on behalf of your shiny new appliance. But of course you can’t be held responsible for all that.

Mercy Me the Ecology

Beyond this, Large-scale Ecological damage has wreaked havoc upon the Earth and our Environment in the  gargantuan-scale mining operations, the Petroleum extraction and refining Industries, the Coal-burning Steel and Power Industries: all in the name of making your house-hold tasks a little easier.

Closer to Home

Now, at the washing machine plant, there is a physical building that has to be built and run, which requires personnel and manpower, materials such as steel and girder construction, lots and lots of concrete, heating and air-flow, safety inspection and compliance, land use taxes, taxes on materials, and of course there is the construction cost (labor and so forth) for building it. Let’s not forget maintenance cost for the up-keep of the building, which is a constant thing.

Cost of Production (so-called)

So now we are ready to begin the construction and assembly of your appliance. There will be labor cost, overhead, licensing fees, shipping cartage and storage and inventory, book-keeping and acquisition. But we mostly dream that it is all automated and performed by machinery; so there would be enormous operating expenses around that and exorbitant maintenance cost including specialist mechanics who fix the automation and keep it running so that there is no down time.

Getting to the Bottom Dollar

Already, the cost of your new little machine is well into the hundreds of thousands of dollars and growing without stop. More than your house is worth I feel sure. And it hasn’t even rolled off the line yet. It still has to be painted with enamel lacquer or plated with stainless steel (an expensive, high-carbon metallurgy) and cleaned up and polished. Then it has to go into a box (which had to be manufactured and printed, then shipped and assembled).

So you see that the expenses involved in bringing to you your little marvel of Industrial Ingenuity are quite prohibitive and that there is no way a family of modest means could ever afford one. But we shrug all of this off and pretend that the cost of mass-production will off-set all of this manufacturing expense and that you can have your very own customized and faultless piece of high quality machinery for a couple a hundred bucks. Max.

Detrimental Practices

But it doesn’t stop there. In order for your family to even get close to affording something, Environmental concerns have to be waived and the Ecology simply must be thrown under the bus so the Materials are secured from heartless dictatorial countries that ravage the Earth in enormous government-sponsored strip mines and the waste water flows into the villages with impunity. No matter for their people’s health though because they will be exploited for their labor from childhood until they expire (at a very early age, say 30 perhaps) with no consideration given to their health-care or comfort: let’s just say under harsh and inhumane conditions. The mass exploitation of such populations under such heartless governance is largely responsible for the grand erosion of our own labor economy here at home and everybody knows it but we all shrug it off.

A Few Examples

LG and Samsung are South Korean companies which have mfg. plants in China, Korea, Viet Nam, and other places. Frigidaire has mfg. plants just across the border in Juarez Mexico. Whirlpool has US plants and by comparison, boy is that labor expensive. Which now brings me to my main point: the inconvenient truth.

A Grand Deception

There is a Grand Deception being played out in the Appliance Industry daily, with the sale of every new Appliance. You are being duped on a Grand Scale.

In order to perpetuate this phony-baloney, the entire genius of marketing hocus-pocus has been summoned to assist in the endeavor. Everything from well-trained and professional Sales-Floor Associates, to slick Internet Marketeering has been amassed in order to help you keep busy, deceiving yourself that you can not only covet, but easily acquire at your pleasure and whimsy, the mechanical assistant of your dreams for practically nothing; or less if you ruthlessly shop around, playing one store off against one another.

The Reason for All This

And the reason why is because you are holding the money. Nobody has gotten paid one penny for all this until you open your wallet. All this has been done for free, up to the point of sale. The entire financial Industry has availed itself to you at your beck and call to enable your self-deception at the purchase of high-quality, long-lasting machines for a song and a dance.

You are deceived. The Whole Cost of any Industrial Manufacture, no matter how efficiently run, is unaffordable and beyond the means of any modern individual to acquire. Even Collectively, at reasonable prices, the Whole Cost is Utterly and Incontrovertibly Unsustainable.

A Co-Dependent Swindle Operation

All the way down the line, everybody else  is getting gypped and by the time it gets to you, you have been co-dependently enabled to fool yourself into believing that your $200.00 machine is built to last. Under these conditions, it is a miracle that it even runs (and sometimes it doesn’t, but you can bring it back under thirty days when purchased from the store).

The Truth About Appliance Sales

So the Truth has now been told: you cannot afford a well-built Appliance, built with good materials and workmanship, that could be expected to last any time (much less to even run), yet you have conned yourself into believing that you can and even go out and force one store to sell you something cheaper than another. The farce of Industrial Manufacturing is entirely unaffordable and yet the consumer clamors for a bargain.

After the sale, everybody gets good-vibes and pats themselves on the back at getting the cheapest deal; after-all, it was the American Consumer’s hard-earned money that made it all possible.


But let the cheap little trifle break down and Dr. Jekyll breaks out in the show-room floor, ranting and hollering about ‘that’s why Sears/JC Penny/Local Appliance Chain is going out of business!’ And how ‘somebody’s  gonna pay for this!’, ‘I’m going all the way to the top of the command-chain, til I get my way!’, ‘I wanna see a manager!’. Of course, in modern society, there are policies and Dr. Jekyll will eventually leave the store angry. Anger is one of the stages of reality therapy, where we begin to recognize that we have been played for a fool (though we may not ever come to recognize that we were merely co-enabled to because that’s what we wanted from the get-go).

The Inconvenient Truth

And so this little essay is just to bring up the fact that there is a self-induced, mass deception going on in America, with respect to the fact that gypping everybody out of their fair wages is neither good business, good politics,  nor Good Stewardship. Yet it is what is going on unilaterally across our entire culture where everybody wants something for nothing. Good luck with that because every farmer can tell you that we reap what we sow.

What Can Be Done?

It is not really upon me to assume the position of Leadership for our country, whether in Politics or in Industry. But it is clear from the foregoing that Manufacture of New Goods from raw materials is unaffordable and unsustainable. Driving down the cost of brand new Appliances to the cheapest level has only resulted in the proliferation of disposable appliances. Oddly enough Appliance Repair is one of the few non out-sourceable occupations left in our economy. (That and Emergency Convalescence). We need to bring back the Repair Industry in this country. The time is already upon us where we will be paying more and more for Manufactured Goods; prices are already starting to climb.

Disposability and Obsolescence

Disposability will become a thing of the past and durability will become a premium feature, not cheapness. But we are not there yet: better get that maintenance agreement on everything you buy.

But doesn’t that drive the price of the Appliance up? Yes, we have been robbing Peter to pay Paul so that you can have a cheap little facsimile for pennies on the dollar; whole retail chains are going bankrupt because of it. The extra price of the Insurance is the best bargain of all because all of that money stays at home and goes to support the Repair Industry personnel and his family. He is your neighbor and whatever is good for the Community is good for you.

You may have a twinge of Conscience about exploiting third-world labor and circumventing Environmental Protection regulations in the purchase of your shiny new appliance, but you can hold your head high and feel proud to support non-disposability alongside the local repair crew with that inconsequential little maintenance agreement!

The Truth About Appliance Sales was originally published on Concept Sociology



The Scope and Magnitude of Conceptual Sociology have long been relegated to the closet. But a new era is dawning and with it a multivalent Society, rich with interrelated tiers of advanced Meaning. A Society of deeply Actualized Humanity, profoundly interconnected with our World; both Ecological and Virtual, awaits our full discovery and Harmonious Integration. This is our Home.

Welcome to Concept Sociology: the Future is Social.

Welcome was originally published on Concept Sociology

The New Species of Human Being


A Transitional State

In the Old Millennium, there is a Previous History and all of its complex interrelationships, which comes piling up to the Brink of the New Dimension, then stops abruptly; followed by blank space. We are well into the blank space now.

This demarcation forms along the boundary of the Old Dimension and shows very clearly that we have entered a New Dimension with no particular precedent. The reason for this lies in the New Consciousness, and the New Consciousness is an attribute of the New Human Being.

There is a New Species of Human Being walking on the Earth in These Times, for they are New Times as well.

Unrecognizeable Novelty

The Old Majority will look upon these statements as mere allegory, and they will have to, because they are not able to conceive of the New World nor are they able to recognize the New Consciousness with their old familiar patterns of thinking. Nevertheless, The Earth itself has entered upon a vast transformation and sweeping changes have come upon all of her inhabitants. We are not what we once were.

The Old Consciousness is not able to Perceive or Recognize the New Consciousness because of its radical advancement and, truthfully, the New Consciousness can barely relate to the primitive old mindset anymore.

DNA Activation

Initially, our Human DNA was the director of our Fate; causing our health or disease and either fitting us with advantages wherever we competed or limiting us wherever we failed. Then it developed to become a co-partner with us while expressing tendencies according to our interaction with our environment. Now our DNA has been Activated and it sits waiting; waiting to build whatever we should so choose to build; but waiting all the same, because we have not recognized our new role of Leadership in the Matter.

Runaway Vehicle

And so the picture is this: there is a Stage-coach with people riding in it. It is drawn by powerful and spirited steeds. But there is nobody holding the reins, so it is careening across the uncharted countryside at breakneck speed without the slightest hint of direction or purpose.

The Steeds are the Powerful New Engines which are driving us into the Future. The Coach is our New Body, complete with Active DNA. The Countryside  represents The New Dimension we have entered. And the people inside the Coach are us: the New Species of Humanity.

Quantum Evolution Differs

In the Old Dimension; we would have felt our way into the New Dimension via Darwinian Evolution. The ride would have been much slower and we would proceed by the safe eventuality of trial and error learning experience. These are not the New Conditions and the Old Methods will not serve us anymore. In the New Dimension we are Quantum Jumping through Unknown Portals into Altered Time and Syntropic Spatiality. We are profoundly unfamiliar with the New Topography.

Someone needs to take the reins and guide the Vehicle safely to its Destiny. But who? Who can say with any sincerity that he or she is an expert on the unique novelty of the New Dimension and its New Species of Humanity?

*   *  *   *          *   *   *   *          *   *   *   *          *   *   *   *

Stress and Fatigue

The Earth and all who live in it are a part of this utter advancement. Those who choose to swim backwards against the tides of change will become exhausted in their vain efforts towards regression and be swept along with the prevailing currents regardless. But those who elect to ride the wave will advance easily, in almost infinite ways, and experience fulfillment while having fun.

At this point in time there is stress; many humans are feeling stress and fatigue during this stage of the transition. That is because the Stagecoach is bumping along through the scrub-brush at breakneck speed without anyone in the driver’s seat. There is a lot of careening and quite a bit of emotional concern; folks are hollering and there is a lot of unnecessary noise and finger-pointing. These represent Old Conditioned Behaviorisms and Complexes. Stress and anxiety are not the ideal prescription for health and wellbeing. Nor is scornful reciprocity the foundation of unified communities.

Benevolent Domain

Fortunately, we have not been abandoned without any help. There are Guides with Experience and Wisdom who can help us make this crucial passage in these important transitional times. These Guides are in fact the Original Engineers of our previous conditions, the conditions that we have rapidly outgrown, and are proud to assist us in this New Phase of our Evolutionary Advancement. They have helped us in our Past and they stand ready to help us Now.


The Wisdom and Experience of our Benevolent Guides can ease this Transition without wrecking our nerves and bruising our bodies; but only if we look to them for the help that is freely available. Being a New Species requires a New Consciousness and we must expand beyond our rustic and primitive thought-patterns, if we are to survive.

Integrated Platform

Here is a really nice description about “A Living Process of Information and Creativity in a Co-Participative Environment where Spontaneous Order Organically Emerges out of a seething Dynamic of swirling Chaos… “

Social Network Mastery

Core Values

I happened across this snippet from some advice being given to members of a musical combo.

The first part addressed the idea that each band-member should develop three or four subjects that they felt expressed their central value system and/or something that they felt they could express themselves with and then to write about it. These items were to be things that regular self-expression might contribute towards their own personal growth and development as well.

Collective Presence

As each member began to develop and express themselves, their collective publications resulted in a coherent collaboration of group vision which clarified their Ideals as a group and distinguished their collective presence. Here is an excerpt from the snippet:

  ” …In this way we build up tribal audiences. You’ll notice that the subject matter does not (necessarily) mention our band, per se. But it does reflect upon the conceptual ideals…

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Humanity and Evolving Earth

 People Are a Little Shaken

We have been taught to experience the Other as a danger; as threatening to our Identity; and anti-thetical to our need for control. We are being conditioned to look for differences and ‘otherness’ rather than commonality. More often than not we are afraid of our communities and fellow citizens rather than experiencing our shared humanity as up-lifting, enlivening, and contributing expansiveness and learning.

But in these times of great promise, where Mind Walking into the Future lies present on our very doorstep, we will need to rely more than ever upon the practice of Openness. Of mutual acceptance.

Cogs in the Big Machine

The old paradigm of predict and control was based on fear and suitable for simple, static conditions typical of machine age mentality. It was designed for preventing any tensions within rigid top-down systems.

The World Has Changed

Post-industrial conditions are characterized by increasing complexity, greater interconnectiveness, shorter time-frames, greater transparency, and enhanced economic and environmental agility. The post-industrial calls for new ideas in the new landscape of dynamic complexity.

This need to unlock a new world-view will rely upon the Creative Images of our Archetypal Soul, which is neither based upon literal facts nor understood via mechanistic viewpoints. Perceived organically through the lenses of metaphor and symbolism, it is lying dormant just beneath the surface, waiting to transform ordinary life into a rich experience of multivalent Meaning.

Evolving Humanity

We have continued to evolve; our society evolves, our dreams evolve, our DNA is changing; even our relationship with matter, time and space are evolving. We are evolving into the future and our change is so great that we would not recognize ourselves if we could foresee it.

This shift is occurring as an intricately ordered whole and there are guide-posts along the way. There is help in the navigation through our daily field of transformation. We can learn to identify the salient characteristics of the various phases and ease our stress and discomfort with skillful re-framing, charting our new course with mastery and aplomb.

After all, we have all requested to be present for this special time in human evolution. Let us take heart and proceed together in fellowship and loving concern for the welfare of Humanity and the Earth we live on.